Introducing Our New Brand and Website

We’re excited to officially launch the new Inflecto brand and website.

This refresh marks an important milestone for us. As Inflecto has grown, so has the range and complexity of the software solutions we deliver. We wanted our brand and online presence to better reflect who we are today: a trusted UK-based software development partner working with clients both nationally and internationally.

The new website is clearer, faster, and more focused on what matters most to our clients. It better showcases our services, experience, and the way we work, while making it easier for visitors to understand how bespoke software can support their business.

Evolving the brand and logo

The branding and website design were created by Ross Edwin at Discovery Agency, who worked closely with us to evolve our visual identity while respecting where Inflecto started.

Our new logo takes inspiration from the original design, maintaining a sense of familiarity and continuity. Ross reinterpreted this into a more modern mark, subtly incorporating an infinity symbol into the design. This represents long-term partnerships, continuous improvement, and the enduring nature of the software solutions we build.

It reflects how we work with our clients: not as a one-off supplier, but as a long-term technology partner, supporting systems as they grow, adapt, and evolve over time.

What’s happening behind the scenes

While Inflecto hosts the website, Discovery Agency will continue working behind the scenes, supporting our digital marketing strategy and helping to drive relevant traffic to the site.

This ongoing collaboration focuses on optimising performance, visibility, and engagement, ensuring the website continues to support our business objectives as we move forward.

Looking ahead

This launch is more than a visual refresh. It’s about creating a stronger foundation for the future and making it easier for organisations to discover Inflecto, understand how we can help, and start meaningful conversations with us.

We’re proud of the result and excited about what comes next.

Take a look around the new site, and if you’d like to talk about a software project, we’d love to hear from you.